Estadios Summit 2026 Programme

• Club presidents and CEOs, major sports organisations and leading venues open ESTADIOS SUMMIT with their vision of the current state and future of the industry.
• The role of the stadium in a club’s growth strategy and the decisions that will be decisive in the coming years.
  
• Investment, competitiveness, new revenue streams and the relationship with cities.

• Behind Major Investment Decisions: Vision, Ambition, Business Model and Expected Returns
• How to Define the Scope, Scale, Financing and Business Model of a New Stadium or Major Transformation
• The Role of Real Estate and the Sports District in Building the Business Model and Ensuring the Viability of Major Projects
• How Ownership, the Club, Investors and Public Authorities Align to Define the Project, Share Risks and Ensure Long-Term Viability

• How to build a business model that generates revenue and value all year round
• What new revenue streams are transforming the business model of major venues?
• Ownership and operating models: PropCo, OpCo, partnerships and other formulas for managing the asset
• What makes a stadium a truly successful business?
• Can clubs turn their academies, training facilities and sports cities into sources of revenue and long-term value?
• The stadium’s impact on club brand and other revenue streams: hospitality, sponsorship, ticketing, retail and new business opportunities

A first-person conversation about the major decisions transforming sport and its infrastructure.

• How architectural decisions shape the experience, operations and business model of a stadium.
• The relationship between owners, clubs and architects: who decides, what is prioritised and how a shared vision is built.
• Flexibility, uses, identity and adaptability as factors that determine the asset’s future value.

• How to manage the operations of a highly complex infrastructure with efficiency, cost control and maximum availability.
• Costs, sustainability, maintenance, asset lifespan and performance.
• The perspective of those responsible for ensuring that the stadium operates every day of the year.

A first-person conversation about the major decisions transforming sport and its infrastructure.

• The impact of major tournaments, concerts and large-scale events on stadiums, cities and the business models of their owners.
• From the 2026 World Cup to the 2030 World Cup: lessons learned and the opportunities opening up for Spain ahead of the next major events.
• What event promoters are looking for and what owners need to make a major event truly profitable.

Real projects. Concrete decisions. Lessons learned from major sports venues

Real projects. Concrete decisions. Lessons learned from major sports venues

• How revenue and the economic value of matchday are evolving: general admission, hospitality, premium, pricing, F&B, retail and new monetisation models.
• What clubs that are successfully increasing the value of each visit are doing differently.

• Opportunities Across Concerts, Events, Hospitality, F&B, Retail and Other Uses
• Does Every Event Really Generate Value? Activity, Revenue and Profitability Don’t Always Go Hand in Hand.
• How to Measure the True Contribution of Each Event: Revenue, Transformation Costs, Operating Costs and Margin
• Contracting and Risk-Sharing Models: Fixed Fees, Revenue Sharing and Agreements with Promoters

An in-depth conversation about the future of the business of major sports venues and the opportunities emerging for clubs, owners and operators.

• How the Fan and Customer Experience Is Evolving in Major Sports Venues
• Hospitality, Premium and New Services as Drivers of Differentiation and Revenue Generation
• How Far Can Experience Monetization Go Without Losing the Stadium’s Identity?
• Are We Elevating the Premium Customer Experience While Leaving the Traditional Fan Behind?

Real projects. Concrete decisions. Lessons learned from major sports venues

Real projects. Concrete decisions. Lessons learned from major sports venues

• How Technology, Data and AI Are Transforming the Management and Business of Major Venues
• From Technology to Solutions: What Real-World Problems Are They Solving and What Value Are They Creating?
• Investment and ROI: Which Technologies Truly Justify Their Cost?
• Fan Data as an Asset: How to Connect Ticketing, CRM, F&B, Retail and Hospitality to Better Understand and Monetize the Customer Relationship
• Real-World Cases: What Has Been Implemented, How Much Has Been Invested, and What Returns Are Being Achieved?