Estadios Summit 2026 Programme

• Club presidents and CEOs, major sports organisations and leading venues open ESTADIOS SUMMIT with their vision of the current state and future of the industry.
• The role of the stadium in a club’s growth strategy and the decisions that will be decisive in the coming years.
  
• Investment, competitiveness, new revenue streams and the relationship with cities.

• What lies behind major investment decisions: vision, ambition, business model and expected return.
• How the scope, scale and business model of a new stadium or major transformation are defined.
• The role of Real Estate and complementary uses in building the business model and ensuring the viability of major projects.
• How owners, clubs, investors and public authorities align to determine which project makes sense and what objectives it should achieve in the short, medium and long term.

Major sports venues have become strategic assets capable of generating revenue, activity and value throughout the year.

• Which business models are working, what the main current revenue streams are, where new opportunities lie and how the P&L of a modern stadium is evolving.
• The impact of the stadium on the club’s brand and its other revenue streams: hospitality, sponsorship, ticketing, retail and new business opportunities.

A first-person conversation about the major decisions transforming sport and its infrastructure.

• How architectural decisions shape the experience, operations and business model of a stadium.
• The relationship between owners, clubs and architects: who decides, what is prioritised and how a shared vision is built.
• Flexibility, uses, identity and adaptability as factors that determine the asset’s future value.

• How to manage the operations of a highly complex infrastructure with efficiency, cost control and maximum availability.
• Costs, sustainability, maintenance, asset lifespan and performance.
• The perspective of those responsible for ensuring that the stadium operates every day of the year.

• A project that expands the conversation beyond the stadium.
• How a major sports infrastructure project can be integrated into a broader business and urban development strategy.

• The impact of major tournaments, concerts and large-scale events on stadiums, cities and the business models of their owners.
• From the 2026 World Cup to the 2030 World Cup: lessons learned and the opportunities opening up for Spain ahead of the next major events.
• What event promoters are looking for and what owners need to make a major event truly profitable.

Real projects. Concrete decisions. Lessons learned from major sports venues

Real projects. Concrete decisions. Lessons learned from major sports venues

• How revenue and the economic value of matchday are evolving: general admission, hospitality, premium, pricing, F&B, retail and new monetisation models.
• What clubs that are successfully increasing the value of each visit are doing differently.

• How to turn the stadium into a profitable year-round asset and which models are demonstrating a real ability to generate revenue and activity.
• Concerts, private events, F&B, hospitality, retail and new uses.

An in-depth conversation about the future of the business of major sports venues and the opportunities emerging for clubs, owners and operators.

• Hospitality, premium services and experience as drivers of differentiation and revenue generation.
• Finding the right balance between experience, investment and return.
• Are we enhancing the premium customer experience while leaving the traditional fan behind?

Real projects. Concrete decisions. Lessons learned from major sports venues

Real projects. Concrete decisions. Lessons learned from major sports venues

• AI, data, automation and digitalisation from a strictly business perspective.
• Which solutions are generating real value for clubs and operators.
• How the use of data impacts ticketing, pricing, in-stadium spending and experience design for different types of users.
• Which technologies justify investment and which ones do not yet.