5 november 2026    El Beatriz Madrid

Wellness & Lifestyle Investment Forum 2026 Programme

Accreditation. Networking Coffee
November 5. 08:30-08:55.
    Welcome & Day Overview
    November 5. 08:55-09:00.

      BLOCK 1 | MARKET

      Global wellness outlook: trends, growth and investment opportunities
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      November 5. 09:00-09:30. Presentation
      • Size and growth of the global wellness market
      • Key consumer and demand trends
      • The convergence of health, wellness, longevity and lifestyle
      • New opportunities for investors, operators and developers
      • Growth prospects for the next decade
      The wellness market: demand and sector transformation
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      November 5. 09:30-10:15. Round Table
      • The evolution of consumer spending towards health, prevention and premium wellness
      • The convergence of fitness, wellness, medical and lifestyle as an investment ecosystem
      • Market transformation and the emergence of new asset classes

      BLOCK 2 | CAPITAL, INVESTMENT AND GROWTH

      Investment strategies and capital allocation in the wellness sector
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      November 5. 10:15-10:50. Round Table
      • Investment criteria of funds, family offices and institutional capital in the sector
      • Asset classes and operators with the strongest investment appeal
      • Scalability, recurring revenue and consolidation as key investment drivers
      Presentation by Fundación Why Not: Mental Health Matters 
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      November 5. 10:50-11:00. Presentation
      Networking Coffee
      November 5. 11:00-11:35.
        Expansion strategies, location and asset development in the wellness sector
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        November 5. 11:35-12:10. Round Table
        • Growth strategies for fitness, wellness and healthcare operators
        • Location criteria based on demand, profitability and market density
        • Urban, suburban and international expansion models

        BLOCK 3 | REAL ESTATE, BUSINESS MODELS AND OPERATIONS

        Wellness & Real Estate: How Wellness Is Transforming Demand, Use and Asset Value
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        November 5. 12:10-12:50. Round Table
        • Wellness as a New Demand Driver Across Retail, Offices, Hospitality, Living and Tourist Destinations
        • How assets are evolving to integrate new operators, services and experiences linked to wellness, sport, leisure, entertainment and health
        • Management, operational and mixed-use strategies to enhance footfall, occupancy, user satisfaction and profitability
        • The impact of new consumer habits on the design, positioning and value creation of real estate assets
        Operating models in fitness, wellness and medical & longevity
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        November 5. 12:50-13:25. Round Table
        • The evolution towards scalable models and multi-site operations
        • Operational profitability, recurring revenue and management efficiency
        • Professionalisation of the sector and operator consolidation

        BLOCK 4 | TECHNOLOGY, EXPERIENCE AND PROFITABILITY

        Infrastructure, equipment and technology applied to wellness assets
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        November 5. 13:25-14:00. Round Table
        • Impact of asset design on CAPEX, OPEX and operational profitability
        • Technology and equipment as drivers of efficiency and revenue
        • Operational integration in the management of centres and assets

         

         

          Networking Lunch
          November 5. 14:00-15:20.
            Member-facing AI: what it changes in retention, unit economics and valuation
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            November 5. 15:20-16:00. Round Table - The language of this session will be English.
            • Where member-facing AI already shows up in retention and revenue per member, and where it is still a promise
            • Personalisation at scale: what changes when the coaching is in the app rather than on the floor
            • Automated and staff-light formats: the economics and the limits
            • What an investor should ask an operator about its technology before pricing the deal

            CLOSING

            The future of the wellness sector: consolidation and market dynamics
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            November 5. 16:00-16:45. Round Table
            • Consolidation processes and capital investment in operators and platforms
            • The evolution of business models towards more scalable structures
            • The reshaping of the sector's competitive landscape
            Afterwork Networking
            November 5. 16:45-17:15.
              End of the day
              November 5. 17:15.

                (*) Agenda subject to change

                Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

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