Accreditation
November 25. 08:30.
Welcome and presentation of the day
November 25. 09:00-09:10.
I.CONTEXT AND GLOBAL VISION
Madrid, a model of innovation in senior well-being Leer más
November 25. 09:10-09:20. Presentation
Presentation of the strategic lines promoted by the Community of Madrid on active aging, personal autonomy and the development of new residential models aimed at senior well-being.
Silver Economy: towards a global, human, and sustainable model Leer más
November 25. 09:20-09:40. Presentation - The language of this session will be English.
- Evolution and global trends of senior living
- Strategic challenges for governments, investors, and operators
II.ANALYSIS AND PLANNING
Urban Planning and Senior Living Leer más
November 25. 09:40-10:20. Round Table
How public policies and urban planning can support the development of Senior Living projects in Spain
Rethinking habitat. Architecture for active longevity Leer más
November 25. 10:20-10:50. Dialogue
Spain in the European healthcare landscape: investment trends and strategic challenges Leer más
November 25. 10:50-11:05. Presentation
- European and latin american demand
- Taxation, mobility, lifestyle
- Key factors for foreign investment
III.MODELS AND MANAGEMENT
From bricks to service: the key role of the senior living operator Leer más
November 25. 11:05-11:45. Round Table
- Modelos de operación innovadores en senior living.
- Management strategies adapted to current demand
- Relationship and synergies between operator and investor
- Efficient asset management and resource optimization
- Public-Private collaboration as a competitive advantage
- Service impact on resident experience
Networking Coffee
November 25. 11:45-12:30.
IV.MARKET, INVESTMENT AND CONSUMER PROFILE
The new senior consumer: national and international demand Leer más
November 25. 12:30-13:10. Round Table
- Profiles of the new senior consumer
- Payment capacity and access methods
- Mixed financial instruments
- Key factors for foreign investment
- Taxation, mobility, and lifestyle
Investment and financing strategies for Senior Living Leer más
November 25. 13:10-14:05. Round Table - The language of this session will be English.
- Funds, REITs, and private investment: new models and trends
- Innovative Financing: social leasing, green bonds, and tokenization
- Strategies to attract national and international capital
- Risk, profitability, and social return in senior living projects
- Public-Private partnerships as a driver of investment
Networking Lunch
November 25. 14:05-15:15.
Commercialization and Positioning: how to sell a lifestyle, not just a property Leer más
November 25. 15:15-16:00. Round Table
- Marketing and outreach strategies for the senior audience
- Communication and branding in the wellness market
- Consultative selling and customer relationship models
- The role of agencies and digital platforms
V.INNOVATION AND WELL-BEING
Living longer and better: Digital Aging, preventive care and integration of healthy environments Leer más
November 25. 16:00-16:40. Round Table
- From reactive medicine to integrated prevention
- Care, social-health, and preventive models
- Healthy architecture and neuroarchitecture in caring for quality of life
- Digital Aging
VI.INTERNATIONAL PERSPECTIVE
Living longer, living better: the role of reverse housing Leer más
November 25. 16:40-17:00. Presentation
- Global references and local adaptability
Afterwork: networking
November 25. 17:00.
(*) Agenda subject to change
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology
SENIOR LIVING & HEALTHCARE FORUM 2025 Partners
Bronze Partner
Supporting Partner
NGO Partner
