November 25, 2025    El Beatriz Madrid

Senior Living & Healthcare Forum 2025 Programme

Accreditation
November 25. 08:30.
    Welcome and presentation of the day
    November 25. 09:00-09:10.
      Senior Living: regulatory framework, opportunities, and strategic vision
      Leer más
      November 25. 09:10-09:30. Presentation
      • Evolution of senior living and healthy longevity
      • Global trends in care, investment, and longevity
      • Strategic challenges for governments, investors, and operators
        Urban Planning and Senior Living
        Leer más
        November 25. 09:30-10:15. Round Table
        How public policies and urban planning can support the development of Senior Living projects in Spain
        Silver Economy: towards a global, human, and sustainable model
        Leer más
        November 25. 10:15-10:35. Presentation
        • Evolution and global trends of senior living
        • Strategic challenges for governments, investors, and operators
          Diagnosis of Senior Living in Spain: barriers, opportunities, and perspectives
          Leer más
          November 25. 10:35-11:05. Dialogue
          • European and latin american demand
          • Taxation, mobility, lifestyle
          • Key factors for foreign investment
            Networking Coffee
            November 25. 11:05-11:55.
              From bricks to service: the key role of the senior living operator
              Leer más
              November 25. 11:55-12:35. Round Table
              • Modelos de operación innovadores en senior living.
              • Management strategies adapted to current demand
              • Relationship and synergies between operator and investor
              • Efficient asset management and resource optimization
              • Public-Private collaboration as a competitive advantage
              • Service impact on resident experience
                The new senior consumer: national and international demand
                Leer más
                November 25. 12:35-13:15. Round Table
                • Profiles of the new senior consumer
                • Payment capacity and access methods
                • Mixed financial instruments
                • Key factors for foreign investment
                • Taxation, mobility, and lifestyle
                Capital with Impact: investment and financing strategies for Senior Living
                Leer más
                November 25. 13:15-13:55. Round Table
                • Funds, REITs, and private investment: new models and trends
                • Innovative Financing: social leasing, green bonds, and tokenization
                • Strategies to attract national and international capital
                • Risk, profitability, and social return in senior living projects
                • Public-Private partnerships as a driver of investment
                Networking Lunch
                November 25. 13:55-15:10.
                  Living longer and better: Digital Aging and preventive care
                  Leer más
                  November 25. 15:10-15:40. Dialogue
                  • From reactive medicine to preventive and integrated care
                  • Care, social-health, and preventive models
                  Disruptive strategies to lead the senior market
                  Leer más
                  November 25. 15:40-16:00. Presentation
                  • Platforms, AI, home automation, and remote care
                    Commercialization and Positioning: how to sell a lifestyle, not just a property
                    Leer más
                    November 25. 16:00-16:45. Round Table
                    • Marketing and outreach strategies for the senior audience
                    • Communication and branding in the wellness market
                    • Consultative selling and customer relationship models
                    • The role of agencies and digital platforms
                      Living longer, living better: international inspiration
                      Leer más
                      November 25. 16:45-17:05. Presentation
                      • Global references and local adaptability
                        Afterwork: networking
                        November 25. 17:05.

                          (*) Agenda subject to change

                          Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology


                          SENIOR LIVING & HEALTHCARE FORUM 2025 Partners

                          Privacy Overview

                          This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.