Accreditation
November 25. 08:30.
Welcome and presentation of the day
November 25. 09:00-09:10.
Senior Living: regulatory framework, opportunities, and strategic vision Leer más
November 25. 09:10-09:30. Presentation
- Evolution of senior living and healthy longevity
- Global trends in care, investment, and longevity
- Strategic challenges for governments, investors, and operators
Urban Planning and Senior Living Leer más
November 25. 09:30-10:15. Round Table
How public policies and urban planning can support the development of Senior Living projects in Spain
Silver Economy: towards a global, human, and sustainable model Leer más
November 25. 10:15-10:35. Presentation
- Evolution and global trends of senior living
- Strategic challenges for governments, investors, and operators
Diagnosis of Senior Living in Spain: barriers, opportunities, and perspectives Leer más
November 25. 10:35-11:05. Dialogue
- European and latin american demand
- Taxation, mobility, lifestyle
- Key factors for foreign investment
Networking Coffee
November 25. 11:05-11:55.
From bricks to service: the key role of the senior living operator Leer más
November 25. 11:55-12:35. Round Table
- Modelos de operación innovadores en senior living.
- Management strategies adapted to current demand
- Relationship and synergies between operator and investor
- Efficient asset management and resource optimization
- Public-Private collaboration as a competitive advantage
- Service impact on resident experience
The new senior consumer: national and international demand Leer más
November 25. 12:35-13:15. Round Table
- Profiles of the new senior consumer
- Payment capacity and access methods
- Mixed financial instruments
- Key factors for foreign investment
- Taxation, mobility, and lifestyle
Capital with Impact: investment and financing strategies for Senior Living Leer más
November 25. 13:15-13:55. Round Table
- Funds, REITs, and private investment: new models and trends
- Innovative Financing: social leasing, green bonds, and tokenization
- Strategies to attract national and international capital
- Risk, profitability, and social return in senior living projects
- Public-Private partnerships as a driver of investment
Networking Lunch
November 25. 13:55-15:10.
Living longer and better: Digital Aging and preventive care Leer más
November 25. 15:10-15:40. Dialogue
- From reactive medicine to preventive and integrated care
- Care, social-health, and preventive models
Disruptive strategies to lead the senior market Leer más
November 25. 15:40-16:00. Presentation
- Platforms, AI, home automation, and remote care
Commercialization and Positioning: how to sell a lifestyle, not just a property Leer más
November 25. 16:00-16:45. Round Table
- Marketing and outreach strategies for the senior audience
- Communication and branding in the wellness market
- Consultative selling and customer relationship models
- The role of agencies and digital platforms
Living longer, living better: international inspiration Leer más
November 25. 16:45-17:05. Presentation
- Global references and local adaptability
Afterwork: networking
November 25. 17:05.
(*) Agenda subject to change
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology