In Spain, the senior living and healthcare sector is undergoing a significant transformation. Despite the cultural barriers and lack of regulation that have limited its development, the market is expected to double by 2030. The integration of advanced clinical services, such as telemedicine and 24/7 nursing, is turning nursing homes into hybrid environments that combine independent living with high-quality medical care. In addition, the pandemic has highlighted the importance of preventive health and medical responsiveness, factors that are now critical for families, managers and investors. This context offers fertile ground for strategic partnerships and impact investments, attracting new players such as insurers, hospitals and health technology companies.