Registration and Welcome Coffee
October 8. 08:30-08:55.
Day Overview
October 8. 08:55-09:00.
Hospitality 2026: The Key Trends Shaping the New Cycle Leer más
October 8. 09:00-09:15. Presentation
Global Outlook: The Economic and Tourism Context Shaping Hotel Investment and Operations in the Years Ahead
- Macroeconomic and Geopolitical Context
- International Tourism Trends
- Interest Rates and Inflation
- Key Trends Shaping Hospitality Real Estate
- The Key Challenges Facing the Sector in 2026
BLOCK 1 – CAPITAL AND INVESTMENT
Capital Takes Positions: Who Is Investing in Hospitality? Leer más
October 8. 09:15-09:55. Round Table
- Evolution of global investment flows.
- Sovereign wealth funds and institutional capital.
- Family Offices and new investor profiles.
- Capital from the Middle East.
- Evolution of investment volumes.
- Leading sources of capital.
Where to invest now? Leer más
October 8. 09:55-10:35. Round Table
Which assets and markets currently offer the best opportunities?
- Urban hotels, resorts and luxury.
- Living and its impact on hotel investment.
- Branded Residences.
- Secondary destinations.
- Risk and return.
- Legal certainty and regulation.
- Spain vs. other international markets.
- Current capital allocation criteria.
How Are Large Transactions Financed Today? Leer más
October 8. 10:35-11:00. Dialogue
- Private Credit
- Equity
- Refinancing
- Bank Financing
- New Financing Structures
Networking Coffee
October 8. 11:00-11:45.
BLOCK 2 – VALUE CREATION
360 Asset Management: How do you maximise the value of a hotel asset? Leer más
October 8. 11:45-12:25. Round Table
- The new role of the Asset Manager
- Revenue Management.
- Strategic CAPEX.
- Asset Repositioning.
- Operational optimisation.
- Technology applied to management.
- Revenue maximisation.
- Long-Term value creation.
Owners and operators: A new partnership Leer más
October 8. 12:25-13:05. Round Table
How are owner-operator relationships evolving?
- Management Agreements.
- Franchising.
- Lease.
- Asset Light Models.
- Risk sharing.
- Asset governance.
- Labour management.
- Taxation.
- New collaboration models between owners and operators.
Inside the transaction Leer más
October 8. 13:05-13:30. Dialogue
- Opportunity identification.
- Transaction structure.
- Financing.
- Asset repositioning.
- Results achieved.
- Key takeaways.
Networking Lunch
October 8. 13:30-14:45.
BLOCK 3 – GROWTH AND TRANSFORMATION
Beyond Rooms: How Is the Hotel Business Evolving Beyond Guest Rooms? Leer más
October 8. 14:45-15:25. Round Table
- Wellness y Health.
- Food & Beverage.
- Own Brands.
- Retail.
- Auxiliary Activities.
- Strategic partnerships.
- Customer experiences.
- New revenue generation models.
The destinations of tomorrow Leer más
October 8. 15:25-16:05. Round Table
How is tourism demand evolving?
- The evolution of the holiday model.
- Resorts and All-Inclusive.
- Inland tourism.
- Secondary destinations.
- New traveller profiles.
- Experiential tourism.
- International tourism demand trends.
The Intelligent Revolution: AI & Digital Transformation Leer más
October 8. 16:05-16:35. Presentation
- Generative artificial intelligence.
- Agentic AI.
- Process automation.
- Productivity.
- Talent management.
- Data-driven decision-making.
- New technology models
BLOCK 4 – 2030 VISION
Leaders are shaping the future Leer más
October 8. 16:35-17:05. Round Table
The decisions that will shape hospitality in the next decade.
- Major investment opportunities for the years ahead.
- Risks that will redefine the market.
- New business models.
- Innovation and transformation across the sector.
- The vision of the leading Hospitality industry figures.
- Strategic priorities for owners, operators and investors.
Afterwork Networking
October 8. 17:05-17:35.
End of Day
October 8. 17:35.
(*) Agenda subject to change
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology
Partners HOSPITALITY REAL ESTATE FORUM 2026
Bronze Partner
Supporting Partner
