October 9, 2025    El Beatriz Madrid

Hospitality Real Estate Forum 2024 Agenda

Accreditation. Networking Coffee
Tuesday October 22. 08:30.
    Welcome and presentation of the event
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    Tuesday October 22. 09:00-09:10.
      Keynote speaker: Hotels as an investment asset
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      Tuesday October 22. 09:10-09:30.
      Hotels as an investment asset: trends
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      Tuesday October 22. 09:30-10:15.
      • Will liquidity continue? With what capital profiles and expected returns?
      • Price evolution
      • Type of transactions (new developments, transformation, repositioning)
      • The hospitality segment for institutional investors
      • Second and third-tier cities
      Networking Coffee
      Tuesday October 22. 11:45-12:30.
        Architecture, technology, and AI: keys to growth in the hotel sector
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        Tuesday October 22. 13:15-14:00.
        • Design and technology: strategies that combine an attractive architectural environment with digital tools and ai
        • Innovative marketing and customer experience: how to create impactful brand narratives and unique customer experiences
        • Multidisciplinary collaboration: synergy between different profiles
        Networking Lunch
        Tuesday October 22. 14:00-15:15.
          Tourist housing and tourist apartments: a 360 analysis
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          Tuesday October 22. 15:55-16:40.
          • Characterization of the offer
          • Legal situation
          • Investor profile
          • Social impact of tourist housing
          Afterwork: networking
          Tuesday October 22. 17:20-18:00.
            End of the day
            Tuesday October 22. 18:00.

              (*) Agenda subject to change

              Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

              Partners HOSPITALITY REAL ESTATE FORUM

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