5 november 2026    El Beatriz Madrid

Wellness & Lifestyle Investment Forum 2026 Programme

Accreditation. Networking Coffee
November 5. 08:30-08:55.
    Welcome & Day Overview
    November 5. 08:55-09:00.

      OPENING

      Financing and structuring projects in the wellness ecosystem
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      November 5. 09:00-09:30. Round Table
      • Financing structures for development and expansion projects
      • Bankability criteria and risk assessment for wellness assets
      • The relationship between operating models, revenue generation and access to capital
        The wellness market: demand and sector transformation
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        November 5. 09:30-10:15. Round Table
        • The evolution of consumer spending towards health, prevention and premium wellness
        • The convergence of fitness, wellness, medical and lifestyle as an investment ecosystem
        • Market transformation and the emergence of new asset classes

          BLOCK 1 | CAPITAL AND FINANCING

          Investment strategies and capital allocation in the wellness sector
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          November 5. 10:15-10:50. Round Table
          • Investment criteria of funds, family offices and institutional capital in the sector
          • Asset classes and operators with the strongest investment appeal
          • Scalability, recurring revenue and consolidation as key investment drivers
            Presentation by Fundación Why Not: Mental Health Matters 
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            November 5. 10:50-11:00. Presentation
            Networking Coffee
            November 5. 11:00-11:35.
              Expansion strategies, location and asset development in the wellness sector
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              November 5. 11:35-12:10. Round Table
              • Growth strategies for fitness, wellness and healthcare operators
              • Location criteria based on demand, profitability and market density
              • Urban, suburban and international expansion models

                BLOCK 2 | ASSETS, REAL ESTATE AND DEVELOPMENT

                Wellness & Real Estate: development and value creation in real estate assets
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                November 5. 12:10-12:50. Round Table
                • The impact of wellness on the value of residential, hospitality and mixed-use assets
                • The integration of wellness into real estate design and investment models
                • The development of hybrid assets focused on health, wellness and lifestyle
                • Services, amenities and customer experience as structural drivers of profitability
                Operating models in fitness, wellness and medical & longevity
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                November 5. 12:50-13:25. Round Table
                • The evolution towards scalable models and multi-site operations
                • Operational profitability, recurring revenue and management efficiency
                • Professionalisation of the sector and operator consolidation

                  BLOCK 3 | OPERATIONS, EXPERIENCE AND MARKET

                  Infrastructure, equipment and technology applied to wellness assets
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                  November 5. 13:25-14:00. Round Table
                  • Impact of asset design on CAPEX, OPEX and operational profitability
                  • Technology and equipment as drivers of efficiency and revenue
                  • Operational integration in the management of centres and assets

                   

                   

                    Networking Lunch
                    November 5. 14:00-15:20.
                      Customer experience, technology and loyalty as drivers of profitability
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                      November 5. 15:20-16:00. Round Table
                      • The impact of customer experience on revenue, retention and customer lifetime value
                      • The use of data and technology in operational management
                      • Differentiation in highly competitive markets

                       

                       

                       

                        CIERRE

                        The future of the wellness sector: consolidation and market dynamics
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                        November 5. 16:00-16:45. Round Table
                        • Consolidation processes and capital investment in operators and platforms
                        • The evolution of business models towards more scalable structures
                        • The reshaping of the sector's competitive landscape
                        Afterwork Networking
                        November 5. 16:45-17:15.
                          End of the day
                          November 5. 17:15.

                            (*) Agenda subject to change

                            Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

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