Wellness & Lifestyle Investment Forum 2026 Programme

November 5. 08:30.

November 5. 09:00-09:15. Presentation

An Overview of the Spanish Market: What’s Growing, What’s Becoming Premium, and Where the Momentum Lies.
Drivers reshaping demand: medical tourism, corporate wellness, demographics, and changing habits.
A clear overview of opportunities: high-potential verticals and key challenges in the sector.

November 5. 09:15-09:55. Round Table

From the “spa experience” to destinations focused on health and preventive care (wellness + medical wellness).
How to Create an International Offering: Premium Differentiation, Partners, Reputation, and Service Standards.
What makes the model profitable: dwell time, repeat visits, customer loyalty, and experiences that drive conversions.

November 5. 09:55-10:35. Round Table

Today's customers are seeking holistic well-being: personalization, recovery, community, and integrated services.
How to Design Experiences That Keep Users Coming Back: Engagement, Upgrades, and Premium Offers.
Consistency and excellence in service as a sustainable competitive advantage.

November 5. 10:35-10:50. Presentation

Technology as a driver of scale: automating, measuring, and improving operations and the customer experience.
From data to impact: personalization, results, and decision-making based on real metrics.
Which innovations are ready to add value, and which ones haven't gained enough traction yet.

November 5. 10:50-11:35.

November 5. 11:35-12:15. Round Table

The “longevity economy” as a new premium category: recurring revenue, high average transaction value, and customer loyalty.
Models that are gaining traction: comprehensive clinics, precision medicine, advanced aesthetics, and performance labs.
Key factors for scaling without compromising quality: standards, efficient operations, and multi-site growth.

November 5. 12:15-12:55. Round Table

Wellness is no longer just a nice-to-have: it has become a key driver of value in residential, hospitality, and mixed-use developments.
How to differentiate assets and capture a rent premium with a well-designed “wellness layer.”
New owner-operator models and criteria that the market values in projects with a long-term outlook.

November 5. 12:55-13:35. Round Table

Premium corporate wellness: from a “nice-to-have” benefit to a strategic lever with real impact.
Focus on prevention and mental health: productivity, engagement, and cost reduction.
ESG and healthcare: how to translate it into measurable programs and partnerships with providers and insurers.

November 5. 13:35-14:00. Round Table

What opportunities are emerging today and where is the market's interest focused.
How Leaders Grow: Expansion, Standardization, and Consolidation Strategies.
What investors are looking for: signs of maturity, traction, and readiness for investment.

November 5. 14:00-15:15.

November 5. 15:15-15:35. Presentation

What you need to know to minimize risk and operate safely in the fields of medical wellness and longevity.
How to Make a Project “Bankable”: Standards, Insurability, and Operational Viability.
Keys to frictionless growth: the rules of the game and critical issues to anticipate.

November 5. 15:35-16:20. Round Table

The industry's biggest challenge: attracting and retaining talent capable of delivering a premium experience.
New roles and skills (clinical, performance, recovery, management) that make a difference.
Training, protocols, and culture as the foundation for consistent, high-quality growth.

November 5. 16:20-17:00. Round Table

Science applied to premium wellness: human performance, recovery, and prevention with a “next-level” approach.
From Innovation to Service: How to Turn Science and Measurement into High-Value Experiences.
Why it is the new frontier: differentiation, repeat business, and offerings that attract international demand.