Wellness & Lifestyle Investment Forum 2026 Programme

• Size and growth of the global wellness market
• Key trends
• The convergence of health, wellness, longevity and lifestyle

• The evolution of consumer spending towards health, prevention and premium wellness
• The convergence of fitness, wellness, medical and lifestyle as an investment ecosystem
• Market transformation and the emergence of new asset classes

• Investment criteria of funds, family offices and institutional capital in the sector
• Asset classes and operators with the strongest investment appeal
• Scalability, recurring revenue and consolidation as key investment drivers
• Financing and structuring projects in the wellness ecosystem

• What operators look for before opening a new location
• What characteristics should the real estate asset have?
• How are demand, location and catchment area assessed?
• What factors determine a club's profitability?
• CAPEX, occupancy, customer retention and business maturation

• How fitness, wellness and medical wellness operators are expanding and where they are focusing their efforts.
• Expansion, location strategy and development of new assets.
• Operating models, scalability and efficiency.
• Profitability, recurring revenue and market consolidation.

• Wellness as a new demand driver across retail, offices, hospitality, living and tourism destinations.
• Estrategias de gestión, operación y usos mixtos para impulsar la afluencia, la ocupación, la satisfacción del usuario y la rentabilidad.
• Management, operational and tenant mix strategies to improve footfall, occupancy, user satisfaction and profitability.
• El impacto de los nuevos hábitos de consumo en el diseño, el posicionamiento y la creación de valor de los activos inmobiliarios.

• Diseño de espacios y activos hoteleros orientados al bienestar como elemento de diferenciación y creación de valor.
• Personalising the guest experience and meeting new expectations around health and wellbeing.
• Wellness as a tool for guest loyalty, brand positioning and increased guest spending.

How to measure the profitability and impact of wellness on hotel performance.

• Where member-facing AI already shows up in retention and revenue per member, and where it is still a promise
• Personalisation at scale: what changes when the coaching is in the app rather than on the floor
• Automated and staff-light formats: the economics and the limits
• What an investor should ask an operator about its technology before pricing the deal

• Consolidation processes and capital investment in operators and platforms
• The evolution of business models towards more scalable structures
• The reshaping of the sector's competitive landscape