{"id":6864,"date":"2025-06-17T09:34:00","date_gmt":"2025-06-17T07:34:00","guid":{"rendered":"https:\/\/plannerexhibitions.com\/?page_id=6864"},"modified":"2025-07-21T13:32:22","modified_gmt":"2025-07-21T11:32:22","slug":"programme-2025","status":"publish","type":"page","link":"https:\/\/plannerexhibitions.com\/en\/hospitality\/programme-2025\/","title":{"rendered":"Hospitality Real Estate Forum 2025 Programme"},"content":{"rendered":"\n<section class=\"wp-block-group text-left\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n<div class=\"programa-2023-content\"><div class='programa-wrap   all' ><h5>Accreditation. Networking Coffee <\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 08:30-09:00<\/span>. <\/div><div class='ponentes-main'><ul><\/ul><\/div><\/div><div class='programa-wrap   all' ><h5>Welcome and opening of the event <\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 09:00-09:10<\/span>. <\/div><div class='ponentes-main'><ul><\/ul><\/div><\/div><h4>Smart Investment<\/h4><div class='programa-wrap  hospitality all' ><h5>Investing in times of uncertainty: opportunities beyond the cycle <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 09:10-09:30<\/span>. <span class=\"bloque\">Presentation<span><\/div><div class='programa-main'><div class='programa-content'><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/marti_victor.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/AAFF_LOGO-GMA-Gris.png)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/victor-marti\/?ajax=true\")'><span class='ponente'>V\u00edctor Mart\u00ed<\/span>  Fundador y CEO, GMA<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap  hospitality all' ><h5>2025-2030: keys to investing today in hospitality: where, how, and with whom <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 09:30-10:15<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Where is capital investment currently heading?<\/li>\n \t<li>Focus segments: luxury, midscale, vacation, urban\u2026 where is the interest concentrated?<\/li>\n \t<li>Hot destinations: Spain beyond prime locations, Italy, Greece<\/li>\n \t<li>Profile of active capital: REITs, family offices, chains, HNWIs\u2026 are there new players?<\/li>\n \t<li>Successful strategies: repositioning, developing, waiting<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/nicolas-cousin.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/ChristieCO-favicon-1.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/nicolas-cousin\/?ajax=true\")'><span class='ponente'>Nicolas Cousin<\/span>  Managing Director Spain & Portugal, CHRISTIE & CO<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/09\/Montse-Rius00407-scaled-1.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/09\/hl_partners_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/montse-rius\/?ajax=true\")'><span class='ponente'>Montse Rius<\/span>  Managing Director Finance, Intelligence, Corporate & ESG, HOTEL INVESTMENT PARTNERS (HIP) \/  Socia, MUJERES EN HOSPITALITY<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/alejandro-scholtz-scaled.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/wyndhamhotels_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/alejandro-scholtz-2\/?ajax=true\")'><span class='ponente'>Alejandro Scholtz<\/span>  Development Director, Iberia & Lusophone Africa, WYNDHAM HOTELS & RESORTS<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1716368639339.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/12\/st-sociedad-de-tasacion.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/st-sociedad-de-tasacion\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Pablo Pluvinet<\/span>  Director Desarrollo de Negocio, GRUPO SOCIEDAD DE TASACI\u00d3N<\/a><\/div><\/li><\/ul><\/div><\/div><h4>Economic market of &#8216;conversion&#8217;: reinventing the economic under a brand<\/h4><div class='programa-wrap  hospitality all' ><h5>Block 1 \u2013Inside the project: from theory to the bottom line <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 10:15-10:30<\/span>. <span class=\"bloque\">Presentation<span><\/div><div class='programa-main'><div class='programa-content'><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/1693845879432.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/accor.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/core-martin\/?ajax=true\")'><span class='ponente'>Cor\u00e9 Mart\u00edn<\/span>  VP Development Spain & Portugal, Premium, Midscale & Economy Brands, ACCOR<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap  hospitality all' ><h5>Block 2 \u2013 Brand or identity? How to scale without losing authenticity <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 10:30-11:00<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Conversion model: selection criteria, degree of renovation, and operational standards versus local flexibility<\/li>\n \t<li>Financial impact: evolution of RevPAR, ADR, and operating costs after the conversion. How much does it really improve?<\/li>\n \t<li>Brand advantage: what role do distribution and loyalty platforms play in success?<\/li>\n \t<li>Challenges and risks: rate cannibalization, loss of identity, and other critical variables.<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/1693845879432.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/accor.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/core-martin\/?ajax=true\")'><span class='ponente'>Cor\u00e9 Mart\u00edn<\/span>  VP Development Spain & Portugal, Premium, Midscale & Economy Brands, ACCOR<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/1689781278329.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/hilton_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/carlos-miro\/?ajax=true\")'><span class='ponente'>Carlos Mir\u00f3<\/span>  Director General de Expansi\u00f3n para Espa\u00f1a y Portugal, HILTON<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/1727347566809.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/hotelestematicos_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/guillermo-perez\/?ajax=true\")'><span class='ponente'>Guillermo P\u00e9rez<\/span>  CEO, PANORAM HOTEL MANAGEMENT<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/carlos_rodriguez.webp\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/Logo-Adapta-Socios-Color.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/carlos-rodriguez-2\/?ajax=true\")'><span class='ponente'>Carlos Rodr\u00edguez<\/span>  Director General Kanso Coliving, ADAPTA SOCIOS<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/ivar-yuste.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/LogoPHG.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/ivar-yuste\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Ivar Yuste<\/span>  Socio Director, PHG HOTELS & RESORTS<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap   all' ><h5>Networking Coffee <\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 11:00-11:45<\/span>. <\/div><div class='ponentes-main'><ul><\/ul><\/div><\/div><h4>Innovation, flexibility, and urban context in the hospitality of the future<\/h4><div class='programa-wrap  hospitality all' ><h5>Hybrid accommodations: between regulatory pressure and market opportunity <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 11:45-12:30<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><div>\n<ul>\n \t<li class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"ES\">What place do formats like coliving, mid-term rentals, senior living, or glamping currently have within the legal and urban planning framework? <\/span><\/span><\/li>\n \t<li class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"ES\">Is flexibility the key to the new hotel product?<\/span><\/span><\/li>\n \t<li class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"ES\">Which models have real potential? <\/span><\/span><\/li>\n \t<li class=\"paragraph\"><span class=\"normaltextrun\"><span lang=\"ES\">What\u2019s driving the rise of these concepts?<\/span><\/span><span class=\"eop\"><span lang=\"ES\"> <\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/Salvador-Lora.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/logo-kampaoh.png)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/salvador-lora\/?ajax=true\")'><span class='ponente'>Salvador Lora<\/span>  CEO, KAMPAOH<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/1742428889673.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/insidehome_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/francisco-moreno\/?ajax=true\")'><span class='ponente'>Francisco Moreno<\/span>  Fundador & CEO, INSIDEHOME<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/1652968824214.jpeg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/numa_stays_logo.jpeg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/carmine-tobiello\/?ajax=true\")'><span class='ponente'>Carmine Tobiello<\/span>  Director, NUMA<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/07\/JFUSTER-1.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/02\/porcelanosa-grupo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/jose-fuster\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Jos\u00e9 Fuster<\/span>  Director Comercial, Departamento de Hoteles y Resorts, PORCELANOSA GRUPO<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap  hospitality all' ><h5>Urban planning, regeneration, and simplification. Driver or obstacle? <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 12:30-13:15<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Mixed and flexible urban spaces<\/li>\n \t<li>Public-Private management and permits<\/li>\n \t<li>Keys to investing without causing social friction<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1675504258472.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1645524645812.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/max-hap\/?ajax=true\")'><span class='ponente'>Max Hap<\/span>  Hospitality Investment Director, ACTYUS<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/DSC9087-scaled.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/eversheds.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/eduardo-sierra\/?ajax=true\")'><span class='ponente'>Eduardo Sierra<\/span>  Socio, EVERSHEDS SUTHERLAND<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/undefined.png\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/momentum_real_estate_s_l_logo.jpeg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/vicente-taroncher\/?ajax=true\")'><span class='ponente'>Vicente Taroncher<\/span>  Managing Director, MOMENTUM REIM<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/06\/alberto-rodriguez-150x150-1.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/06\/Alda-Hotels-83.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/alberto-rodriguez\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Alberto Rodr\u00edguez<\/span>  Founder & CEO, ALDA HOTELS<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap   all' ><h5>Networking Lunch <\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 13:15-14:45<\/span>. <\/div><div class='ponentes-main'><ul><\/ul><\/div><\/div><div class='programa-wrap  hospitality all' ><h5>Hyperspecialization or integration: is the hotel business landscape shifting? <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 14:45-15:30<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'>In an increasingly sophisticated market, the major players specialize: some own the asset, others operate it, and others build the brand. In contrast, integrated models continue to bet on controlling the entire cycle\n<ul>\n \t<li>Which model will prevail in 2025?<\/li>\n \t<li>Is fragmentation an advantage or a risk? Capital, management, brand: better handled separately or under one umbrella?<\/li>\n \t<li>What role does the brand play in all of this?<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/gema-alfaro-gema-alfaro-e1714985669731.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/Recurso-1.png)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/gema-alfaro\/?ajax=true\")'><span class='ponente'>Gema Alfaro<\/span>  Vicepresidenta, MUJERES EN HOSPITALITY \/  Socia, ALFARO-MANRIQUE ATELIER \/  Vicepresidenta, IE REAL ESTATE CLUB<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/pablo_carrington-scaled-1.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/logo_marugal.png)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/pablo-carrington\/?ajax=true\")'><span class='ponente'>Pablo Carrington<\/span>  Owner, MARUGAL DISTINCTIVE HOTEL MANAGEMENT<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1695901156866.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/hyatt_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/jaime-de-la-mata\/?ajax=true\")'><span class='ponente'>Jaime de la Mata<\/span>  Vice President Transactions, HYATT HOTELS CORPORATION<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-07-29-153845.png\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/09\/arcano.jpeg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/christopher-martinez\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Christopher Mart\u00ednez<\/span>  Investment Banking Managing Director and Staffer, ARCANO PARTNERS<\/a><\/div><\/li><\/ul><\/div><\/div><h4>Talent: a strategic pillar for business success<\/h4><div class='programa-wrap  hospitality all' ><h5>Block 1 &#8211; Insights of Head Hunting <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 15:30-15:45<\/span>. <span class=\"bloque\">Presentation<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Global context of the challenge<\/li>\n \t<li>Which profiles will make a difference in the next decade?\nKeys to attracting and retaining talent in hospitality<\/li>\n \t<li>Leadership, culture, and purpose as a competitive advantage<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1747050182934.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/jcitalent_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/jose-contreras\/?ajax=true\")'><span class='ponente'>Jos\u00e9 Contreras<\/span>  General Manager, JCI TALENT SEARCH<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap  hospitality all' ><h5>Block 2 \u2013 Attracting and retaining hotel talent <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 15:45-16:30<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Shortage of professionals<\/li>\n \t<li>Key profiles of the next decade<\/li>\n \t<li>Culture, purpose, and leadership as a competitive advantage<\/li>\n<\/ul>\n<span data-teams=\"true\"> <\/span><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1747050182934.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/jcitalent_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/jose-contreras\/?ajax=true\")'><span class='ponente'>Jos\u00e9 Contreras<\/span>  General Manager, JCI TALENT SEARCH<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1516953095224.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/nh_hotel_group_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/ma-victoria-motilva\/?ajax=true\")'><span class='ponente'>M\u00aa Victoria Motilva<\/span>  Regional Operations Director Of Center-south Spain & Canary Islands, MINOR HOTELS<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/Regina-Santamaria.png\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/logo.webp)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/regina-santamaria\/?ajax=true\")'><span class='ponente'>Regina Santamaria<\/span>  Associate Partner Tourism & Hospitality Division, PAGE EXECUTIVE \/  Socia, MUJERES EN HOSPITALITY<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/rodrigo-martinez.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/THE-BORING-GUEST.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/rodrigo-martinez\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Rodrigo Mart\u00ednez<\/span>  Fundador y CEO, THE BORIN GUEST \/  Director Programa Avanzado en Real Estate & Hospitality, IE BUSINESS SCHOOL<\/a><\/div><\/li><\/ul><\/div><\/div><h4>Branded residences: inversi\u00f3n y crecimiento estrat\u00e9gico<\/h4><div class='programa-wrap  hospitality all' ><h5>Branded residential and hybrid models: opportunities and challenges <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 16:30-16:55<\/span>. <span class=\"bloque\">Dialogue<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>Branded residences as a tool for financing and differentiation<\/li>\n \t<li>Hybrid formats: hotel + residences<\/li>\n \t<li>Regulatory challenges<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/javier-ibanez.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/eversheds.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/javier-ibanez\/?ajax=true\")'><span class='ponente'>Javier Ib\u00e1\u00f1ez<\/span>  Socio-Departamento de Inmobiliario, EVERSHEDS SUTHERLAND SPAIN<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/DSC09122-Editar-1-scaled.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/06\/melia_hotels.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/maria-zarraluqui\/?ajax=true\")'><span class='ponente'>Mar\u00eda Zarraluqui<\/span>  Global Development VP, MELI\u00c1 HOTELS INTERNATIONAL \/  Socia, MUJERES EN HOSPITALITY<\/a><\/div><\/li><\/ul><\/div><\/div><h4>Technology and revenue in the digital era<\/h4><div class='programa-wrap  hospitality all' ><h5>AI and the battle for distribution: who decides where we sleep? <div class='programa-more'>Leer m\u00e1s<\/div><\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 16:55-17:25<\/span>. <span class=\"bloque\">Round Table<span><\/div><div class='programa-main'><div class='programa-content'><ul>\n \t<li>AI in booking, search, and guest experience<\/li>\n \t<li>Impact on margins, pricing, and revenue management<\/li>\n \t<li>Regulation and algorithmic transparency<\/li>\n<\/ul><\/div><\/div><div class='ponentes-main'><ul><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/alvaro_carrillo1.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2024\/10\/logo_ITH.png)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/alvaro-carrillo\/?ajax=true\")'><span class='ponente'>\u00c1lvaro Carrillo de Albornoz<\/span>  Director General, ITH<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/1517468717298.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/destinia_logo.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/monica-emilio\/?ajax=true\")'><span class='ponente'>M\u00f3nica Prieto<\/span>  Chief Operating Officer, DESTINIA \/  Socia, MUJERES EN HOSPITALITY<\/a><\/div><\/li><li><div class=\"ponente-single-foto-wrap\"><div class=\"ponente-single-foto-big\"><img decoding=\"async\" src=\"https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/09\/Ivan-LOPEZ.jpg\"><\/div><div class=\"ponente-single-logo\" style=\"background-image:url(https:\/\/simaexpo.com\/wp-content\/uploads\/2025\/04\/tinsa_byaccumin_vertical.jpg)\"><\/div><\/div><div class='ponente-data'><a href='javascript:lightboxdd(null, \"https:\/\/plannerexhibitions.com\/en\/ponentes\/david-paramio\/?ajax=true\")'><strong>Modera:<\/strong> <span class='ponente'>Iv\u00e1n L\u00f3pez<\/span>  Head B2B Iberia, Value & Advisory, TINSA BY ACCUMIN<\/a><\/div><\/li><\/ul><\/div><\/div><div class='programa-wrap   all' ><h5>Afterwork: networking <\/h5><div class='programa-dates'><span class='programa-hora'>October 9. 17:25<\/span>. <\/div><div class='ponentes-main'><ul><\/ul><\/div><\/div><p>(*) Agenda subject to change<\/p><p>Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br>HOSPITALITY REAL ESTATE FORUM 2025 Partners<\/h3>\n\n\n\n<div class=\"wp-block-group g-listado-logos featured\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><p><div class=\"pro-logos-main\"><p><strong>Leading Partner<\/strong><\/p><div class=\"pro-logos-content\"><div class=\"pro-logo-wrap-evento\" id=\"586\"><div class=\"pro-logo\"><a href=\"http:\/\/www.porcelanosa.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2024\/06\/porcelanosa.webp\" alt=\"porcelanosa grupo\"><\/a><\/div><\/div><\/div><\/div><div class=\"pro-logos-main\"><p><strong>Bronze Partner<\/strong><\/p><div class=\"pro-logos-content\"><div class=\"pro-logo-wrap-evento\" id=\"7553\"><div class=\"pro-logo\"><a href=\"https:\/\/www.panoramhotels.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/09\/Logo-Panoram.webp\" alt=\"panoram hotels\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"594\"><div class=\"pro-logo\"><a href=\"https:\/\/www.st-tasacion.es\/es\/inicio.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2024\/06\/st-sociedad-de-tasacion.jpg\" alt=\"st sociedad de tasaci\u00f3n\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"6549\"><div class=\"pro-logo\"><a href=\"https:\/\/www.tinsa.es\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/04\/tinsa_byaccumin_vertical.jpg\" alt=\"tinsa\"><\/a><\/div><\/div><\/div><\/div><div class=\"pro-logos-main\"><p><strong>Supporting Partner<\/strong><\/p><div class=\"pro-logos-content\"><div class=\"pro-logo-wrap-evento\" id=\"5921\"><div class=\"pro-logo\"><a href=\"https:\/\/www.adaptasocios.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/02\/Logo-Adapta-Socios-Color.jpg\" alt=\"adapta socios\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"7542\"><div class=\"pro-logo\"><a href=\"https:\/\/www.eversheds-sutherland.com\/en\/spain\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/09\/Eversheds-sutherland-LOGO.png\" alt=\"eversheds sutherland\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"7687\"><div class=\"pro-logo\"><a href=\"https:\/\/www.ikea.com\/es\/es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/10\/IKEA-IBERICA-scaled.png\" alt=\"ikea ib\u00c9rica\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"5467\"><div class=\"pro-logo\"><a href=\"https:\/\/www.lobostudio.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2024\/12\/logo-Lobo-Studio.jpg\" alt=\"lobo studio\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"3530\"><div class=\"pro-logo\"><a href=\"https:\/\/mvgm.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2024\/10\/MVGM.jpg\" alt=\"mvgm\"><\/a><\/div><\/div><div class=\"pro-logo-wrap-evento\" id=\"7590\"><div class=\"pro-logo\"><a href=\"https:\/\/thehotelfactory.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2025\/09\/Logo_principal_THF-1.png\" alt=\"the hotel factory\"><\/a><\/div><\/div><\/div><\/div><div class=\"pro-logos-main\"><p><strong>NGO Partner<\/strong><\/p><div class=\"pro-logos-content\"><div class=\"pro-logo-wrap-evento\" id=\"1544\"><div class=\"pro-logo\"><a href=\"https:\/\/fundacionprodis.org\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/plannerexhibitions.com\/wp-content\/uploads\/2024\/06\/PRODIS.jpg\" alt=\"fundaci\u00f3n prodis\"><\/a><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>HOSPITALITY REAL ESTATE FORUM 2025 Partners<\/p>\n","protected":false},"author":1,"featured_media":3903,"parent":2620,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-6864","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality Real Estate Forum 2025 Programme - Planner Exhibitions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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