5 november 2026    El Beatriz Madrid
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Wellness & Lifestyle Investment Forum 2026 Programme

Registration · Networking Coffee
November 5. 08:30.
    Strategic Overview of Fitness, Wellness, Medical, and Longevity
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    November 5. 09:00-09:15. Presentation
    • An Overview of the Spanish Market: What’s Growing, What’s Becoming Premium, and Where the Momentum Lies.
    • Drivers reshaping demand: medical tourism, corporate wellness, demographics, and changing habits.
    • A clear overview of opportunities: high-potential verticals and key challenges in the sector.
      Wellness Tourism, Preventive Health, and Longevity
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      November 5. 09:15-09:55. Round Table
      • From the “spa experience” to destinations focused on health and preventive care (wellness + medical wellness).
      • How to Create an International Offering: Premium Differentiation, Partners, Reputation, and Service Standards.
      • What makes the model profitable: dwell time, repeat visits, customer loyalty, and experiences that drive conversions.
        User Experience: From Fitness to Holistic Health
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        November 5. 09:55-10:35. Round Table
        • Today's customers are seeking holistic well-being: personalization, recovery, community, and integrated services.
        • How to Design Experiences That Keep Users Coming Back: Engagement, Upgrades, and Premium Offers.
        • Consistency and excellence in service as a sustainable competitive advantage.
          Technology, Data, and Deep Health
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          November 5. 10:35-10:50. Presentation
          • Technology as a driver of scale: automating, measuring, and improving operations and the customer experience.
          • From data to impact: personalization, results, and decision-making based on real metrics.
          • Which innovations are ready to add value, and which ones haven't gained enough traction yet.
            Networking Coffee
            November 5. 10:50-11:35.
              Business Models and the Economics of Longevity
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              November 5. 11:35-12:15. Round Table
              • The “longevity economy” as a new premium category: recurring revenue, high average transaction value, and customer loyalty.
              • Models that are gaining traction: comprehensive clinics, precision medicine, advanced aesthetics, and performance labs.
              • Key factors for scaling without compromising quality: standards, efficient operations, and multi-site growth.
                Wellness, Fitness & Longevity in Real Estate
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                November 5. 12:15-12:55. Round Table
                • Wellness is no longer just a nice-to-have: it has become a key driver of value in residential, hospitality, and mixed-use developments.
                • How to differentiate assets and capture a rent premium with a well-designed “wellness layer.”
                • New owner-operator models and criteria that the market values in projects with a long-term outlook.
                  Sustainability, Corporate Wellness & Preventive Health
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                  November 5. 12:55-13:35. Round Table
                  • Premium corporate wellness: from a “nice-to-have” benefit to a strategic lever with real impact.
                  • Focus on prevention and mental health: productivity, engagement, and cost reduction.
                  • ESG and healthcare: how to translate it into measurable programs and partnerships with providers and insurers.
                    Deal Flow, Expansion, and Consolidation.
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                    November 5. 13:35-14:00. Round Table
                    • What opportunities are emerging today and where is the market's interest focused.
                    • How Leaders Grow: Expansion, Standardization, and Consolidation Strategies.
                    • What investors are looking for: signs of maturity, traction, and readiness for investment.
                      Networking Lunch
                      November 5. 14:00-15:15.
                        Regulation, Compliance, and Scalability
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                        November 5. 15:15-15:35. Presentation
                        • What you need to know to minimize risk and operate safely in the fields of medical wellness and longevity.
                        • How to Make a Project “Bankable”: Standards, Insurability, and Operational Viability.
                        • Keys to frictionless growth: the rules of the game and critical issues to anticipate.
                          Talent and staff: the most important resource for growth
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                          November 5. 15:35-16:20. Round Table
                          • The industry's biggest challenge: attracting and retaining talent capable of delivering a premium experience.
                          • New roles and skills (clinical, performance, recovery, management) that make a difference.
                          • Training, protocols, and culture as the foundation for consistent, high-quality growth.
                            Life Sciences & Human Performance
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                            November 5. 16:20-17:00. Round Table
                            • Science applied to premium wellness: human performance, recovery, and prevention with a “next-level” approach.
                            • From Innovation to Service: How to Turn Science and Measurement into High-Value Experiences.
                            • Why it is the new frontier: differentiation, repeat business, and offerings that attract international demand.
                              Afterwork Networking
                              November 5. 17:00-17:35.
                                End of the day
                                November 5. 17:35.

                                  (*) Agenda subject to change

                                  Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

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