Accreditation. Networking Coffee
October 9. 08:30-09:00.
Welcome and opening of the event
October 9. 09:00-09:10.
Smart Investment
Investing in times of uncertainty: opportunities beyond the cycle Leer más
October 9. 09:10-09:30. Presentation
2025-2030: keys to investing today in hospitality: where, how, and with whom Leer más
October 9. 09:30-10:15. Round Table
- Where is capital investment currently heading?
- Focus segments: luxury, midscale, vacation, urban… where is the interest concentrated?
- Hot destinations: Spain beyond prime locations, Italy, Greece
- Profile of active capital: REITs, family offices, chains, HNWIs… are there new players?
- Successful strategies: repositioning, developing, waiting
Economic market of ‘conversion’: reinventing the economic under a brand
Block 1 –Inside the project: from theory to the bottom line Leer más
October 9. 10:15-10:30. Presentation
Block 2 – Brand or identity? How to scale without losing authenticity Leer más
October 9. 10:30-11:00. Round Table
- Conversion model: selection criteria, degree of renovation, and operational standards versus local flexibility
- Financial impact: evolution of RevPAR, ADR, and operating costs after the conversion. How much does it really improve?
- Brand advantage: what role do distribution and loyalty platforms play in success?
- Challenges and risks: rate cannibalization, loss of identity, and other critical variables.
Networking Coffee
October 9. 11:00-11:45.
Innovation, flexibility, and urban context in the hospitality of the future
Hybrid accommodations: between regulatory pressure and market opportunity Leer más
October 9. 11:45-12:30. Round Table
- What place do formats like coliving, mid-term rentals, senior living, or glamping currently have within the legal and urban planning framework?
- Is flexibility the key to the new hotel product?
- Which models have real potential?
- What’s driving the rise of these concepts?
Urban planning, regeneration, and simplification. Driver or obstacle? Leer más
October 9. 12:30-13:15. Round Table
- Mixed and flexible urban spaces
- Public-Private management and permits
- Keys to investing without causing social friction
Networking Lunch
October 9. 13:15-14:45.
Hyperspecialization or integration: is the hotel business landscape shifting? Leer más
October 9. 14:45-15:30. Round Table
In an increasingly sophisticated market, the major players specialize: some own the asset, others operate it, and others build the brand. In contrast, integrated models continue to bet on controlling the entire cycle
- Which model will prevail in 2025?
- Is fragmentation an advantage or a risk? Capital, management, brand: better handled separately or under one umbrella?
- What role does the brand play in all of this?
Talent: a strategic pillar for business success
Block 1 – Insights of Head Hunting Leer más
October 9. 15:30-15:45. Presentation
- Global context of the challenge
- Which profiles will make a difference in the next decade? Keys to attracting and retaining talent in hospitality
- Leadership, culture, and purpose as a competitive advantage
Block 2 – Attracting and retaining hotel talent Leer más
October 9. 15:45-16:30. Round Table
- Shortage of professionals
- Key profiles of the next decade
- Culture, purpose, and leadership as a competitive advantage
Branded residences: inversión y crecimiento estratégico
Branded residential and hybrid models: opportunities and challenges Leer más
October 9. 16:30-16:55. Dialogue
- Branded residences as a tool for financing and differentiation
- Hybrid formats: hotel + residences
- Regulatory challenges
Technology and revenue in the digital era
AI and the battle for distribution: who decides where we sleep? Leer más
October 9. 16:55-17:25. Round Table
- AI in booking, search, and guest experience
- Impact on margins, pricing, and revenue management
- Regulation and algorithmic transparency
Afterwork: networking
October 9. 17:25.
(*) Agenda subject to change
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology
HOSPITALITY REAL ESTATE FORUM 2025 Partners
Leading Partner
Bronze Partner
Supporting Partner
NGO Partner
