Accreditation. Networking Coffee
November 20. 08:30-09:00.
Welcome and opening of the event
November 20. 09:00-09:05.
Cities. “The stadium as a driver of regeneration and placemaking. Urban stadiums vs metropolitan stadiums” Leer más
November 20. 09:05-09:40. Round Table
- The strategic role of stadiums in urban regeneration plans and economic development
- Connectivity, surroundings, and multifunctionality: Urban stadiums vs metropolitan stadiums
- Place marketing: how to position the stadium or arena as a city icon
- Placemaking, integration, and legacy in the everyday life of the city
Phase 0: Business plan, strategy, and feasibility. “economic model and uses of the future stadium: thinking about return from minute one” Leer más
November 20. 09:40-10:20. Round Table
- The importance of strategic conceptualization from phase zero: vision, uses, and feasibility
- What business model should be built? Sports venue, multipurpose arena, urban asset, and entertainment platform
- Project financing: mixed formulas, role of the public sector, new private stakeholders, and programs like LaLiga Impulso (CVC)
- Key variables: location, accessibility, target audience, operating calendar, revenue mix
- How to integrate stadium marketing from the planning stage: positioning, naming rights, and relationship with brand/city
Phase 1: Design. “Icon, functionality, and profitability: how to prioritize without compromise” Leer más
November 20. 10:20-11:00. Round Table
- Ownership vs. architecture: how to align strategic objectives and creative vision from the design phase
- Designing for future profitability: flexibility of use, operational efficiency, and multipurpose vision
- Iconic and functional: balancing iconic image with safety, user experience, and daily operations
- Technology, AI, and sustainability integrated from the start: energy efficiency, smart maintenance, and connected experience
Iconic stadiums from the inside: successful case presentation of Stadium 1 Leer más
November 20. 11:00-11:15. Presentation
Networking Coffee
November 20. 11:20-12:00.
Phase 2: construction without surprises “Deadlines, costs, and other enemies of the perfect stadium” Leer más
November 20. 12:00-12:40. Round Table
- How to minimize budget and schedule deviations in large-scale projects
- Application of technologies such as BIM and AI to improve control and decision-making during construction
- Sustainability as a differentiating factor in execution: costs, materials, and operational efficiency
- The relationship between owner, architect, and builder as key to ensuring project success
- Advantages of industrialized and modular construction to reduce time and risks
Phase 3: Operation and Maintenance.“Technology and efficiency for smooth operations” Leer más
November 20. 12:40-13:20. Round Table
- Digital planning and maintenance regulations: UEFA/FIFA criteria, operational efficiency, and balance between capex and opex
- Turf management: key strategies to combine intensive use with high quality and durability
- Accessibility, safety, and sustainability
- Centralized operations and automation: remote control of facilities and resource optimization
- Facility Management in stadiums and arenas: digital planning and international case studies
Iconic stadiums from the inside: successful case presentation of Stadium 2 Leer más
November 20. 13:20-13:35. Presentation
Phase 4: Year-Round stadium operation “Can a stadium be profitable all year round? Where is the limit?” Leer más
November 20. 13:35-14:15. Round Table
- New business models beyond sports: hospitality, F&B, museums, corporate spaces, and urban entertainment
- Concerts and major events: how to adapt to regulatory restrictions and coexist with residential surroundings
- Operation of other sports infrastructures: academies, sports cities...
- Partnerships with external operators to maximize profitability of sports facilities
- International success stories: stadiums and arenas that operate successfully 365 days a year
Networking Lunch
November 20. 14:15-15:30.
Phase 5: Fan Experience. “User, fan, and customer: keys to design the total experience” Leer más
November 20. 15:30-16:10. Round Table
- Technology for fan engagement: apps, augmented reality, AI, blockchain for personalized experiences
- New hospitality models: VIP areas, boxes, premium experiences and their impact on revenue
- Inclusive stadiums and arenas: design adapted for diverse audiences (families, people with reduced mobility, international fans)
- CRM systems and smart ticketing: how to understand and segment fans to improve sales and loyalty
Iconic stadiums from the inside: successful case presentation of Stadium 3 Leer más
November 20. 16:10-16:25. Presentation
World Cup 2030: building for three weeks or for 30 years? An in-depth look at the host cities Spain, Portugal, and Morocco Leer más
November 20. 16:35-17:15. Round Table
- Strategic evaluation of the economic impact and international visibility for host cities.
- Infrastructure design focused on urban legacy, tourism promotion, and economic stimulation
- Key factors for post-event stadium use: sports, cultural, and commercial purposes that enhance the city
- Public-private coordination to optimize investment, management, and sustainability of the venues
- Comparative analysis of international case studies from major sports events: World Cups, Olympic Games, and other competitions
Estadios icónicos desde dentro: Presentación caso de éxito Estadio 4 Leer más
November 20. 17:15-17:30. Presentation
Madrid, the capital of the F1. MADRING presentation Leer más
November 20. 17:35-17:50. Presentation
- Current status of the MADRING project: timelines, funding, and key developments
- Expected economic impact for Madrid: job creation and tourism return
- Which other cities hosting Formula 1 GPs are we competing with?
- Visibility and international positioning of Madrid thanks to F1.
- Challenges and controversy management
Afterwork: networking
November 20. 17:50-18:30.
End of the day
November 20. 18:30.
(*) Agenda subject to change
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology
ESTADIOS SUMMIT 2025 Partners
Bronze Partner
Supporting Partner
Advisory Committee
NGO Partner
Official Media Partner
