October 10, 2024    El Beatriz Madrid

Estadios Summit 2024 Agenda

Accreditation. Networking Coffee
Thursday October 10. 08:30.
    Welcome and opening of the event
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    Thursday October 10. 09:00-09:10.
      Keynote speaker: innovation and the future of sports stadiums
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      Thursday October 10. 09:10-09:30.
        Conceptualization and Business Models: the essential starting point in the construction and renovation of stadiums.
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        Thursday October 10. 09:30-10:15.
        • Key factors to consider: urban planning, functionality and use, sustainability, spectator/user experience, and technology
        • Investment and financing models, keys to economic viability in the construction and renovation of stadiums
        • Synergies with other real estate assets: hotels and retail 
        Stadiums and sports centres as transformative spaces in the city
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        Thursday October 10. 10:15-11:00.
        • Analysis of the urban and social impact of stadiums in cities
        • Stadiums as the driving force for the regeneration of neighbourhoods
        • Stadiums in the city center vs. stadiums on the outskirts
        • The legacy of major sporting events (World Cup, Olympics, Euro Cup...) in host cities
        • The role of sports museums in urban narrative
        • Stadiums and sports centers as laboratories of urban innovation
        Designing the stadiums of the future: architecture, sustainability, and innovation
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        Thursday October 10. 11:00-11:45.
        • Implementation of advanced technologies and innovative design in stadium construction
        • Refurbishment of existing stadiums vs. construction from scratch. The impact of social mass and the importance of legacy with the community. Environmental impact.
        • Is there a common pattern in the design of national and international stadiums?
        • Industrialisation and sustainability in sports stadiums
        Networking Coffee
        Thursday October 10. 11:45-12:30.
          Exploitation, operation and management of stadiums 365 days a year
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          Thursday October 10. 12:30-13:15.
          • Strategies to maximise the profitability and continuous use of stadiums. The importance of having a reliable operator
          • Revenue diversification: naming, merchandising, ticketing, F&B, museums and other sources of monetisation
          • Exploitation on match days vs. all other days of the year
          • Maintenance, protection, and preservation of the turf during the celebration of other events
          • Strategies for medium and small clubs
          New trends in user experience in sports stadiums
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          Thursday October 10. 13:15-14:00.
          • New disruptive approaches in user experience: stadium tours and museums, season ticket holder campaigns, gastronomic offerings, etc.
          • Designing different types of tickets and areas in the stadium for various users. Creating unique experiences in hospitality/VIP areas.
          • Data as a key factor in improving the spectator experience at sporting events
          • Is the customer experience adapting to the tastes and habits of the new generations?
          Networking Lunch
          Thursday October 10. 14:00-15:15.
            Beyond the stadium: management and development of academies, sports cities, residences and other sport facilities
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            Thursday October 10. 15:15-16:00.
            • Combining sport, education, health and sustainability in a single space
            • Academies and study centres
            • Residences for players
            • Arenas, multipurpose spaces, and other sports facilities: tennis, basketball, Formula 1...
            Organizing a World Cup up close: challenges and opportunities of the 2030 World Cup
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            Thursday October 10. 16:00-16:50.
            • Construction and modernization of stadiums, development of transportation and accommodation infrastructure, management of large volumes of visitors.
            • Implementation of technology and sustainable practices in the design and construction of stadiums, efficient resource management, and reduction of the event's carbon footprint.
            • Generation of income and employment, economic impact on host cities.
            • Technological innovations to enhance the experience, hospitality and entertainment services, fan zones, fan safety.
            • Legacy and community development, and involvement of local communities.
            Closing Lecture: Sports as an Economic Driver
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            Thursday October 10. 16:50-17:20.
              Afterwork: networking
              Thursday October 10. 17:20-18:00.
                End of the Day
                Thursday October 10. 18:00.

                  (*) Agenda subject to change

                  Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

                   

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