November 13, 2025    El Beatriz Madrid

Estadios Summit 2024 Agenda

Accreditation. Networking Coffee
Thursday October 10. 08:30.
    Welcome and opening of the event
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    Thursday October 10. 09:00-09:10.
      Inaugural presentation: stadiums through time, evolution and future
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      Thursday October 10. 09:10-09:30.
      Conceptualization and Business Models: the essential starting point in the construction and renovation of stadiums.
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      Thursday October 10. 09:30-10:15.
      • Key factors to consider: urban planning, functionality and use, sustainability, spectator/user experience, and technology
      • Investment and financing models, keys to economic viability in the construction and renovation of stadiums
      • Synergies with other real estate assets: hotels and retail 
      Stadiums and sports centres as transformative spaces in the city
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      Thursday October 10. 10:15-11:00.
      • Analysis of the urban and social impact of stadiums in cities
      • Stadiums as the driving force for the regeneration of neighbourhoods
      • Stadiums in the city center vs. stadiums on the outskirts
      • The legacy of major sporting events (World Cup, Olympics, Euro Cup...) in host cities
      • The role of sports museums in urban narrative
      • Stadiums and sports centers as laboratories of urban innovation
      Designing the stadiums of the future: architecture, sustainability, and innovation
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      Thursday October 10. 11:00-11:45.
      • Implementation of advanced technologies and innovative design in stadium construction
      • Refurbishment of existing stadiums vs. construction from scratch. The impact of social mass and the importance of legacy with the community. Environmental impact.
      • Is there a common pattern in the design of national and international stadiums?
      • Industrialisation and sustainability in sports stadiums
      Networking Coffee
      Thursday October 10. 11:45-12:30.
        Exploitation, operation and management of stadiums 365 days a year
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        Thursday October 10. 12:30-13:15.
        • Strategies to maximise the profitability and continuous use of stadiums. The importance of having a reliable operator
        • Revenue diversification: naming, merchandising, ticketing, F&B, museums and other sources of monetisation
        • Exploitation on match days vs. all other days of the year
        • Maintenance, protection, and preservation of the turf during the celebration of other events
        • Strategies for medium and small clubs
        New trends in user experience in sports stadiums
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        Thursday October 10. 13:15-14:00.
        • New disruptive approaches in user experience: stadium tours and museums, season ticket holder campaigns, gastronomic offerings, etc.
        • Designing different types of tickets and areas in the stadium for various users. Creating unique experiences in hospitality/VIP areas.
        • Data as a key factor in improving the spectator experience at sporting events
        • Is the customer experience adapting to the tastes and habits of the new generations?
        Networking Lunch
        Thursday October 10. 14:00-15:15.
          Beyond the stadium: management and development of academies, sports cities, residences and other sport facilities
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          Thursday October 10. 15:15-16:00.
          • Combining sport, education, health and sustainability in a single space
          • Academies and study centres
          • Residences for players
          • Arenas, multipurpose spaces, and other sports facilities: tennis, basketball, Formula 1...
          Organizing a World Cup up close: challenges and opportunities of the 2030 World Cup
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          Thursday October 10. 16:00-16:50.
          • Construction and modernization of stadiums, development of transportation and accommodation infrastructure, management of large volumes of visitors.
          • Implementation of technology and sustainable practices in the design and construction of stadiums, efficient resource management, and reduction of the event's carbon footprint.
          • Generation of income and employment, economic impact on host cities.
          • Technological innovations to enhance the experience, hospitality and entertainment services, fan zones, fan safety.
          • Legacy and community development, and involvement of local communities.
          Afterwork: networking
          Thursday October 10. 16:50-17:30.
            End of the Day
            Thursday October 10. 17:30.

              (*) Agenda subject to change

              Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology

               

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